景区化视野下博物馆文化体验的几点思考

Reflections on the Cultural Experience of Museums from the Perspective of Scenic Spots

随着消费者文化消费需求的日益增强,博物馆景区化建设的进程不断加快。但博物馆有区别于一般景区的独特性,肩负文化传播和传承的责任,只有做到有所偏重,才能更好融合。文化体验是博物馆较之于一般景区的核心吸引力,应坚持“藏品为核”“内容为王”“以人为本”的理念进行分层设计,强化展览体验,深化活动内容,满足公众获取知识、休闲娱乐的需求,推动景区化视野下博物馆工作的创新与发展。

With the growing demand of consumers for cultural consumption,museums are becoming some sort of scenic spots to a certain extent.However,museums,with their own uniqueness,are different from general scenic spots and shoulder the responsibility of cultural communication and inheritance.Only when they have an emphasis can they be better integrated.Cultural experience is the core appeal of museums compared to general scenic spots.Museums should take collection as the core and content as the king,put people first,adhere to layered design,strengthen exhibition experience,and deepen the experience of activities to meet the public’s demand for knowledge,leisure and entertainment.Only in this way can they promote their innovation and development from the perspective of scenic spots.