博物馆主题性展览中的动线引导与观众体验

Audience Guide and Audience Experience in Theme Exhibitions of Museums

参观动线的吻合度是影响博物馆主题性展览传播效果的重要因素之一。策展人和观众之间的“信息差”及观众需求的多样性会导致实际参观路线和规划动线不一致。策展人要有意识地站在观众角度进行适当的动线引导设计,从导览系统、空间设计、色彩、灯光、观众行为研究等多方面入手,实现引导性与灵活性的平衡,增强观众的参观体验。这也是博物馆“以观众为中心”转型在实践中的具体体现。

The consistency of the visiting route is an important factor affecting the communication effect of theme exhibitions.The“information gap”between curator and audience and the diversity of audience needs lead to an inconsistency between the actual visiting route and the planned movement.The curator should consciously guide the route from the perspective of audiences,using guidancesystem,space design,lighting,and audience behavior research to balance guidance and flexibility and improve audience experience.This also reflects the“audience-centered”transformation of museums in practice.