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关于整合资源聚力打造“江西绿色生态”统一品牌的建议

Suggestions on Integrating Resource and Concentrating to Build a Unified Brand of"Jiangxi Green Ecology"
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摘要 省级区域公用品牌代表一个地区的共同形象,是提高产品附加值、提升产品竞争力的重要抓手。绿色生态是江西最大财富、最大优势、最大品牌,因此整合资源、集中力量将“江西绿色生态”打造成江西统一权威、有知名度和影响力及竞争力的省级区域公用品牌,是实现该省经济社会高质量发展的应有之义和必然之举。 Provincial regional public brands represent the common image of a region,and are an important means to increase product added value and enhance product competitiveness.Green ecology is the greatest wealth,advantage,and brand of Jiangxi.Therefore,integrating resources and concentrating efforts to build"Jiangxi Green Ecology"into a unified,authoritative,wellknown,influential,and competitive provincial regional public brand in Jiangxi is a necessary and inevitable measure to achieve high-quality economic and social development in the province.
作者 周学礼 李鸥叶 ZHOU Xue-li;LI Ou-ye(Jiangxi Institute of Quality and Standardization,Nanchang 330052,China)
出处 《质量探索》 2023年第1期61-63,共3页 Quality Exploration
关键词 “江西绿色生态” 资源整合 品牌建设 区域公用品牌 "Jiangxi Green Ecology" resource integration brand building regional public brand
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