摘要
省级区域公用品牌代表一个地区的共同形象,是提高产品附加值、提升产品竞争力的重要抓手。绿色生态是江西最大财富、最大优势、最大品牌,因此整合资源、集中力量将“江西绿色生态”打造成江西统一权威、有知名度和影响力及竞争力的省级区域公用品牌,是实现该省经济社会高质量发展的应有之义和必然之举。
Provincial regional public brands represent the common image of a region,and are an important means to increase product added value and enhance product competitiveness.Green ecology is the greatest wealth,advantage,and brand of Jiangxi.Therefore,integrating resources and concentrating efforts to build"Jiangxi Green Ecology"into a unified,authoritative,wellknown,influential,and competitive provincial regional public brand in Jiangxi is a necessary and inevitable measure to achieve high-quality economic and social development in the province.
作者
周学礼
李鸥叶
ZHOU Xue-li;LI Ou-ye(Jiangxi Institute of Quality and Standardization,Nanchang 330052,China)
出处
《质量探索》
2023年第1期61-63,共3页
Quality Exploration
关键词
“江西绿色生态”
资源整合
品牌建设
区域公用品牌
"Jiangxi Green Ecology"
resource integration
brand building
regional public brand