“江西绿色生态 井冈蜜橘”品牌建设思考

Thoughts on Brand Construction of "Jiangxi Green Ecological:Jinggang Tangerine"

当前,江西省正着力将“江西绿色生态”打造成为全国有影响力的生态品牌。本文结合“江西绿色生态井冈蜜橘”品牌建设实践,分析了品牌建设面临的新形势和现存的主要问题,并提出了针对性的发展建议和保障措施。

At present,Jiangxi Province is striving to build"Jiangxi green ecology"into an influential ecological brand in China.Combined with the brand construction practice of"Jiangxi green ecological:Jinggang tangerine",this paper analyzes the new situation and existing main problems faced by brand construction,and puts forward targeted development suggestions and guarantee measures.