线上藏品图文布局对观众信息获取的影响——一项眼动研究

The Influence of Graphic Layout of Online Collections on Viewer’s Information Acquisition——An Eye Movement Study

线上藏品不同的图文布局方式会影响观众的注意过程,进而影响观众对相应图文信息的获取效果。本文通过眼动实验,研究了观众浏览藏品页面文物图片与说明文字时上图下文、上文下图、左图右文、左文右图四种页面布局方式对观众注意行为的影响,同时关注了四种形式下观众对页面中所包含的文物大小、形制、纹饰、工艺、历史文化意义等多项信息的获取情况,从而探究线上藏品图文布局对观众信息获取的影响,进而为线上藏品页面的设置提供借鉴,使其更好地以观众的注意特点为导向促进藏品信息的传播。

Different picture and text layouts of online collections will affect people’s attention process,and thus affect the viewer’s information acquisition of corresponding graphic and text.In this paper,through eye movement experiments,the viewer’s attention behaviors are studied when browsing through four different web-page layout forms,including picture above and text below,text above and picture below,picture left and text right as well as text left and picture right.In addition,we also tested the viewer’s acquisition of information such as the size,shape,decoration,craftsmanship,historical and cultural significance of the cultural relics,etc.and studied the different effects of the four layouts forms on the viewer.Furthermore,this research provides a reference for museum online collection web-page design,makes it better adapted to viewers’attention characteristics and promotes the collection’s information dissemination.