视觉符号理想的信息传播效能研究

Idea Transmission Efficiency of Information through Visual Symbols

视觉传达设计的本质是对信息进行有效的传播。信息传播不仅与符号塑造效果有关,还与很多其他因素有着密不可分的联系。视觉符号的形式编排及其呈现媒介都是展现视觉符号的语境,良好的语境塑造可以直接帮助接收者准确接收并理解目标信息。文章通过对视觉海报设计作品的案例分析,采用意图定点的方法,让接收者更便捷地接收到发出者的意图意义。利用语境的预设安排来编排视觉符号,从而达到设计者所谋求的信息传播的目的,进一步提升视觉符号理想的信息传播效能。

The essence of visual communication design is the effective dissemination of information.Information dissemination is not only related to the effect of symbol shaping,but also closely connected to many other factors.The formal arrangement of visual symbols and their presentation medium are the“context”of visual symbols,and a good“context”can directly help the receiver to accurately receive and understand the target information.Through the case analysis of visual poster design work,this paper adopts the method of“intent-pointing”,so that the receiver can more easily receive the sender’s intention.Using the preset arrangement of“context”to arrange visual symbols,it achieves the role of information dissemination that the designer seeks in the design process,and further enhances the ideal information dissemination efficiency of visual symbols.