干部直播带货,让民生“播云”见日

Influencer Marketing to Assist People’s Livelihood

新冠肺炎疫情防控期间,网络销售渠道支撑了部分消费需求。一场场助农直播、一句句"买它买它就买它",一笔笔线上订单……站上风口的"直播带货"已不仅仅是疫情期间的补充销售形态,更是数字经济在广大农村的深入实践,是农村扶贫的创新实践,是现代数字治理的智慧实践。

During epidemic prevention and control,online sale channels meet part of the consumption demand.Live shows of aiding farmers,sentences o“f buy it,buy it,buy it”and countless online orders…“Social Media Influencer Marketing”is not only a type of sale during epidemic prevention and control,but also practices the digital economy in an in-depth way.