从一台“春晚”到一个品牌——解读丽水乡村振兴的文化密码

From a “Spring Festival Gala” to a Brand

2020年丽水乡村春晚主要集中在新冠肺炎疫情发生前举办。疫情发生后,当地积极响应,停止了所有乡村文化活动。本文刊登的所有图片,皆为疫情发生前拍摄,部分为历年乡村春晚资料图片。欢度新春佳节是中国人最朴素的愿望,相信我们终将战胜新冠肺炎,迎来美好的春天。

“Rural Spring Festival Gala”of Lishui,from a small stage of Qingyuan county in 1981 to a popular event throughout the country and from“one gala one year”to a routine entertainment all year round,results in the rural revitalization through culture and drives high-quality green development through the fusion of culture and tourism“.Rural Spring Festival Gala”of Lishui,as a Chinese rural public culture brand,is popularizing throughoutt he whole country as well as the whole world.The influence oft he culture brand promotes the popularity of the tourism of Lishui and elevates the sale of the rural tourism,B&B and agricultural marketing,becoming the important culture engine that drives the rural development.