新时期无偿献血宣传工作的方式与策略的转变

Publicity Methos and Strategy Transformation of Voluntary Blood Donation in New Era

新常态的背景下,无偿献血属于公益性的事业,也是为人类健康造福,弘扬社会主义核心价值观的主要活动。主要展现的精神是"人道、博爱、奉献"。其中,宣传工作是无偿献血事业发展的主要内容。在信息化的驱动下,可以使用一种合理有效的方式,推动无偿献血工作的可持续发展。在多元化的传播方式中,把无偿献血的知识传播到更多人的心田当中,不断壮大无偿献血的队伍。打破民众心中陈旧的思想,开拓无偿献血宣传工作的新局面。

Under background of new normal,voluntary blood donation belongs to public welfare undertaking,and major activity for benefit of human health and promotion of socialist core values.Its main spirit is"humanity,fraternity and dedication".Among them,publicity is the main content of development of blood donation.Driven by information technology,we can take reasonable and effective methods to promote sustainable development of voluntary blood donation.With diversified way of communication,knowledge of voluntary blood donation can be spread to more people’s hearts,and team of voluntary blood donation may be growing.We should break old ideas in the hearts of people and open up new situation in publicity work of voluntary blood donation.