行为向“善”:行为公共管理视野下公共政策的助推机制

Behavior Towards“Goodness”:The“Nudging”Mechanism of Public Policy in the Perspective of Behavioral Public Administration

助推,作为行为公共政策中的重要应用方式,近年来在各公共政策领域的研究和实践中备受关注,但其运行模式和应用经验较少得到讨论。本文首先探讨政策助推在微观层、宏观层以及基于整合思路形成的互动关系中的逻辑以及模式,进而通过引入粤港澳大湾区青年政策的实践案例进行分析,建立起“政策效用评估—政策机制解析—助推政策优化”的政策助推效能提升机制。该机制在以后的实践案例中,应当更加准确地赋能政策以发挥更大的作用。

Nudge,as an important instrument in behavioral public policy,has attracted much attention in recent years in the researches and practices of various public policy fields,but its mode of action and application are less discussed.This study firstly explores the logic and mechanism of“policy nudging”in the micro-level,macro-level and the interactive relationship based on the idea of integration,and then analyses the practical case of youth policy in Guangdong-Hong Kong-Macao Greater Bay Area to establish the enhanced mechanism of“policy utility assessment—policy mechanism analysis—optimization of nudging policy”.The mechanism should be more accurate in future practice cases to empower the policy to play agreater role.