守正创新:论《白蛇传·情》戏曲美学电影化实践的“融”与“破”

Upholding Tradition and Innovating:on the“Fusion”and“Breaking”of the Cinematic Practice of Drama Aesthetics in the Story of the White Snake

戏曲电影作为中国电影民族特性的集中体现,是文化强国、文化输出重要的一环。面对中国影视产业化的现实境况,戏曲电影如何打破舞台纪录片的窠臼,如何创作出符合现代人审美习惯又不失戏曲高雅韵味的作品,以及如何与商业片争夺市场,发挥电影媒介对戏曲文化的传播价值等问题,都是当下戏曲电影创新发展中的严峻挑战。粤剧电影《白蛇传·情》强调戏曲与电影的跨界融合,以电影化的手法构建中国戏曲的东方美学意蕴。通过4K影视技术、动漫设计、特效处理等手段为观众呈现多感官的综合体验;以现代化的书写意识实现传统文化资源的创新性转化;并利用新媒体传播机制大力推广戏曲电影,在创作理念、拍摄方向、市场定位以及播放渠道等方面进行了积极有益的探索。

As a concentrated embodiment of the national characteristics of Chinese films,drama films are an important part of cultural power and cultural output.In the face of the reality of China’s film and television industrialization,how to break the stereotype of stage documentary,how to create works in line with modern people’s aesthetic habits without losing the elegant charm of opera,how to compete with commercial films for the market,and how to give play to the value of film media in the transmission of opera culture are all serious challenges in the current innovation and development of opera films.The Cantonese opera film White Snake emphasizes the cross-border integration of drama and film,and constructs the Oriental aesthetic connotation of Chinese drama by means of filmization.Through 4K film and television technology,animation design,special effects processing and other means to present multi sensory comprehensive experience for the audience.To realize the innovative transformation of traditional cultural resources with modern writing consciousness.Meanwhile,it makes use of the new media communication mechanism to vigorously promote the traditional Chinese opera films,and makes positive and beneficial exploration in the aspects of creation concept,shooting direction,market positioning and broadcasting channels.