高低语境文化观照下的企业简介汉英翻译策略

On English Translation of Chinese Company Profiles from Theory of High and Low Context Cultures

企业简介是企业网站内容的重要组成部分,也是国外客户了解企业的首要窗口,因此,企业简介的英译应得到足够的关注。本文借助爱德华·T·霍尔(Edward T.Hall)提出的高低文化语境,探讨了高低语境文化的特点,指出隶属于高语境文化的中文企业简介呈现间接、空洞、流散的特点,在英译过程中应采取释译、删减和重构的应对策略以提升企业简介翻译的有效性。

Company profle is an important part of company website,serving as the primary window for foreign customers’understanding of the company,and therefore,company profile translation should be given enough attention to.Based on the high and low context culture proposed by Edward T.Hall,this paper explores the features of high and low context culture,and points out that Chinese company profles,falling into the scope of high-context culture,are characterized by indirectness,emptiness,and dispersion.Therefore,in the process of English translation,interpretation,deletion,and reconstruction tend to be adopted to improve the effectiveness of company profle translation.