摘要
随着"一带一路"倡议的推进,跨文化商务沟通人才的培养变得越来越重要。体验式教学法是指在教学过程中为了达到既定的教学目的,从教学需要出发,引入或创设与教学内容相适应的场景或氛围,以引起学生的情感体验,帮助学生迅速而正确地理解教学内容,促进他们的心理机能全面和谐发展的一种教学方法。商务文化智商(BCIQ)是专门针对商务领域的跨文化沟通能力的测量工具。本文以"跨文化商务交际"课程为例,作者首次探索把体验式教学与BCIQ的四个评价维度结合,讨论其在跨文化商务沟通能力培养中的应用,提出了该方法在教学实际应用中的相关建议,并总结出体验式教学与BCIQ的四个评价维度相结合的教学方法。本研究可为跨文化沟通类课程的教学模式和方法提供参考,也为企业选择和培养人才提供参考。
With the concretized development of the Belt and Road Initiative,the cultivation of talents for cross-cultural business communication has become more and more important.The experiential teaching method refers to the introduction,creation or establishment of specific scenes or atmosphere suitable for the teaching content,which can help achieve the teaching objectives in the teaching process,arouse the students’emotional experience and help them to fully and efficiently understand the teaching content.It promotes the comprehensive and harmonious development of students’psychological functions.Business Cultural Intelligence Quotient(BCIQ)is a measurement tool for cross-cultural communication skills in the business field.This article explores in the"Intercultural Business Communication"course how the combination of experiential teaching method and the four factors of BCIQ can be used in the cultivation of cross-cultural business communication skills,thus providing suggestions and its teaching methods.This research offers a teaching approach for cross-cultural communication courses,provides reference for enterprises to select talents,and helps cultivate cross-cultural business communication talents for enterprises.
作者
李思仪
张映先
Li Siyi;Zhang Yingxian
出处
《中国ESP研究》
2020年第4期82-88,114,共8页
Chinese Journal of ESP
基金
2018年度广东省普通高校青年创新人才类项目“‘一带一路’背景下应用型大学的跨文化商务沟通能力培养研究——基于BCIQ(Business Cultural Intelligence Quotient商务文化智商)的评价维度”(项目编号:2018WQNCX305)
2019年度广东外语外贸大学南国商学院校级质量工程项目“体验式教学模式下英语专业跨文化类课程改革研究”(项目编号:2019JG16)
2019年度校级项目“任务型考查方式在独立学院英语文化类课程的应用”(项目编号:2019JG14)的阶段性研究成果
关键词
体验式教学法
文化智商
商务文化智商
跨文化
商务沟通能力
experiential teaching method
Cultural Quotient(CQ)
Business Cultural Intelligence Quotient(BCIQ)
intercultural business communication
communicative competence