跨文化商务沟通能力培养研究——基于体验式教学与BCIQ评价维度

Research on Cultivation of Intercultural Business Communicative Competence——Based on Experiential Teaching and BCIQ Factors

随着"一带一路"倡议的推进,跨文化商务沟通人才的培养变得越来越重要。体验式教学法是指在教学过程中为了达到既定的教学目的,从教学需要出发,引入或创设与教学内容相适应的场景或氛围,以引起学生的情感体验,帮助学生迅速而正确地理解教学内容,促进他们的心理机能全面和谐发展的一种教学方法。商务文化智商(BCIQ)是专门针对商务领域的跨文化沟通能力的测量工具。本文以"跨文化商务交际"课程为例,作者首次探索把体验式教学与BCIQ的四个评价维度结合,讨论其在跨文化商务沟通能力培养中的应用,提出了该方法在教学实际应用中的相关建议,并总结出体验式教学与BCIQ的四个评价维度相结合的教学方法。本研究可为跨文化沟通类课程的教学模式和方法提供参考,也为企业选择和培养人才提供参考。

With the concretized development of the Belt and Road Initiative,the cultivation of talents for cross-cultural business communication has become more and more important.The experiential teaching method refers to the introduction,creation or establishment of specific scenes or atmosphere suitable for the teaching content,which can help achieve the teaching objectives in the teaching process,arouse the students’emotional experience and help them to fully and efficiently understand the teaching content.It promotes the comprehensive and harmonious development of students’psychological functions.Business Cultural Intelligence Quotient(BCIQ)is a measurement tool for cross-cultural communication skills in the business field.This article explores in the"Intercultural Business Communication"course how the combination of experiential teaching method and the four factors of BCIQ can be used in the cultivation of cross-cultural business communication skills,thus providing suggestions and its teaching methods.This research offers a teaching approach for cross-cultural communication courses,provides reference for enterprises to select talents,and helps cultivate cross-cultural business communication talents for enterprises.