哪种电商平台更能促进跨境农产品电商的发展?

Which Kind of E-business Platforms is more Capable of Promoting The Development of The Cross-border E-retailer of Agricultural Products?

为探究到底哪种电商平台更能够促进跨境农产品电商的发展,以447份微观调查数据为例,同时采用最小二乘法(OLS)和Ordered Probit模型来进行实证。结果发现:即便消除内生性问题,与自建的电商平台相比,租借的电商平台更能够促进跨境农产品电商的发展;与政府的电商平台相比,企业的电商平台更能够促进跨境农产品电商的发展。不仅如此,电商平台的选择对不同地区、不同户籍、不同品牌和不同生命周期跨境农产品电商发展的影响存在异质性。电商自身、电商家庭自身、电商所在地区自身以及宏观层面国际环境等均会影响跨境农产品电商的发展。

This paper has proved that which kind of e-business platforms is more capable of promoting the development of the cross-border e-retailer of agricultural products,used the least squares method(OLS)and the Ordered Probit Model,with 447 valid questionnaires from 15 provincial-level units in eastern,central and western China.The results show that the rented e-business platform is more capable of promoting the development of the cross-border e-retailer of agricultural products than the self-built e-business platform,and the enterprise's e-business platform is more capable of promoting the development of the cross-border e-retailer of agricultural products than the government's e-business platform,after the endogenous problems are solved.The heterogeneity exists all the time but can't be changed for the different region,the different house hold register,the different brand and the different life cycle,even if the explained variables are changed.What's more,the development of the cross-border e-retailer of agricultural products is related to itself,its family,its regional economic and social development,and the national conditions.