宜昌市跨境电子商务发展路径的研究

Study on the Development of Cross-border E-Commerce in Yichang City

宜昌自贸区成立以来,通过各种金融创新,积极招商引资,优化经商环境,大力推进跨境电子商务的发展。在我市跨境电子商务发展过程中,有其存在的优势,同时也存在着诸多问题;在国家政策环境不断优化的背景下,我市跨境电子商务呈现新特征,面临新挑战,也预示了新方向。为促进宜昌市跨境电子商务得到更好的发展,对其中存在的问题进行深入剖析,同时提出相关建议。

Yichang municipal government has vigorously promoted the development of cross-border e-commerce since the establishment of the Yichang Free Trade Area through various financial and institutional innovations,positive investment promotion,optimization of the business environment.However,there are many problems in the process of development.In order to promote the better development of cross-border e-commerce in Yichang City,the existing problems are deeply analyzed and relevant suggestions are put forward in this paper.