后疫情时代中国媒体报道的叙事策略研究——以“武汉方舱舞蹈”为例

Research on the Narrative Strategy of Chinese Media Report in the Post-Epidemic Era——Take “Wuhan Square Cabin Dance” as an Example

本文从后疫情阶段回顾疫情期间的中国媒体报道,梳理国内外学者相关研究文献,为媒体突发公共卫生事件报道提供参考,探索出适宜中国媒体的叙事逻辑和表达方式。将污名化的广场舞与积极正能量的"武汉方舱舞蹈"做出区分,挖掘该舞蹈发挥疗愈功能的圈层关系,并用SPSS软件绘制新媒体平台文本传播的三维散点图和正态P—P图,找到用户点击浏览并深度参与动因,以及官方媒体、社会化媒体与草根媒三者显著特征,旨在延展中国媒体在公共卫生事件的报道思路。

This paper reviews the Chinese media reports during the epidemic period from the post epidemic stage,combs the relevant research literature of domestic and foreign scholars,provides reference for the media reports of public health emergencies,and explores the narrative logic and expression mode suitable for Chinese media.This paper distinguishes the stigmatized square dance from the"Wuhan square Cabin"with positive energy,excavates the circle layer relationship of the healing function of the dance,and uses SPSS software to draw the threedimensional scatter diagram and normal P-P diagram of the text communication of the new media platform,to find the motivation of users’click browsing and deep participation,as well as the significant characteristics of official media,social media and grassroots media,so as to extend the scope of the new media platform Chinese media coverage of public health events.