文旅融合背景下非物质文化遗产传承的路径——以汨罗香囊制作技艺为例

Path on Intangible Cultural Heritage Inheritance in the Context of Cultural Tourism Integration——Taking Miluo Sachet MakingSkills as an Example

当前非物质文化遗产传承存在着时代特征不突出、传承人才缺乏、体验层级低、保护力度小、宣传渠道窄等问题,文旅融合为非物质文化遗产的保护与传承带来了机遇与挑战。以“汨罗香囊制作技艺”为代表的非物质文化遗产项目可以从产品化、品牌化、数字化、圈层化、故事化、产业化等多重角度来实现非物质文化遗产与文旅产业的深度融合,以拓展“文旅非物质文化遗产+”新业态。

Currently,there are some problems in the current intangible cultural heritage inheritance,such as the lack of outstanding characteristics of the times,the lack of inheritance talents,the low level of experience,the small degree of protection,and the narrow channel of publicity.Cultural tourism integration brings opportunities and challenges to the protection and inheritance of intangible cultural heritage.The intangible cultural heritage projects represented by the"Miluo sachet making skills"can realize the deep integration of intangible cultural heritage and cultural tourism industry from multiple perspectives,such as productization,branding,digitization,layering,storytelling,and industrialization,so as to expand the new business form of"cultural tourism intangible cultural heritage+".