突发公共事件中的风险沟通

Risk communication in public emergency

风险沟通是风险社会时代下风险治理的基础性功能,能够有效应对因突发公共事件的发生所造成的严重社会危害和巨大社会反响。基于风险沟通的原则、视角、强化等关键点的系统性阐述,探求风险沟通能力提升路径,明确不同风险的沟通方式,以及提出有针对性的对策建议(风险感知、社会化媒体、应急语言)。

Risk communication is the basic function of risk management in the age of Risk Society.It can effectively deal with serious social harm and huge social repercussions caused by unexpected public events.This paper is a systematic exposition of the principles,perspectives and enhancement of risk communication.It discusses ways of communicating different types of risks and explores methods of enhancing the capacity for risk communication,from perspectives such as risk perception,social media,and emergency language.