元话语视角下的新媒体评论特征研究——以“侠客岛”为例

A Study on the Characteristics of New Media Comments from the Perspective of Meta-discourse——A Case study of “Xiake Island”

随着互联网的发展,新媒体迅速崛起,以"侠客岛"为代表的新媒体评论受到了广泛关注,并体现出与传统媒体评论不同的文本特征。本文从元话语的视角出发,探讨以"侠客岛"为代表的新媒体评论在元话语使用方面的特征。我们选取了新媒体及传统媒体评论各30篇,从词汇元话语、视觉元话语和标点元话语等三个维度进行了对比,探究二者在元话语使用方面的异同。研究发现,以"侠客岛"为代表的新媒体评论采取了更多元的元话语手段,因而在视觉呈现、情感及立场表达、语言表达等方面呈现出异于传统媒体的特征,在一定程度上提升了新媒体评论的传播度和接受度。文章建议,新闻评论作者要格外重视元话语手段的运用。

With the development of the Internet,new media has been rising rapidly.New media comments represented by"Xiake Island"have attracted wide attention,and reflect different text characteristics from traditional media comments.From the perspective of meta-discourse,this paper discusses the characteristics of new media commentary represented by"Xiake Island".We selected 30 comments on new media and traditional media respectively,and compared them from three dimensions,including lexical,visual and punctuation meta-discourse,to explore their similarities and differences in the use of meta-discourse.It is found that new media comments represented by"Xiake Island"adopt more diversified meta-discourse means,and thus show characteristics different from traditional media in visual presentation,emotion and standpoint expression,language expression,etc.,which to a certain extent improves spread and acceptance of new media comments.Therefore,the author of news commentary should pay special attention to the use of meta-discourse.