瑞丽市商业广告用字情况调查研究

Research on the Language Usage in Commercial Advertisements in Ruili

本文以抽样调查为基础,对云南省德宏傣族景颇族自治州瑞丽市的商业广告用字进行调查研究,主要分析了汉字、汉语拼音、英文、缅文、傣那文、景颇文、掸文及其他国家/民族文字在瑞丽市商业广告中的使用情况,以便了解瑞丽市居民日常使用语言文字的基本情况,为人们更好地了解语言文字国情服务,为国家制定语言文字政策提供参考。

This article investigates the language usage in commercial advertisements in Ruili based on the field investigation in Dehong Dai and Jingpo Autonomous Prefecture of Yunnan Province.This article mainly analyzes the use of Chinese characters,Chinese pinyin,English,Myanmarese,Dai language,Jingpo language,Shan language and other national or ethnic characters in Ruili commercial advertisements.It provides a brief view of the basic situation of spoken and written language use in the daily life of Ruili citizens with the aim to understand the national language condition better.