论中小学汉语教材的国际传播力

On the International Communication Efficacy of Chinese Teaching Materials at Primary and Secondary Schools

与大众传播不同,中小学汉语教材作为汉语国际传播的重要媒介,具有学科课程、语言要素、文化融合和多元介质四种特质。中小学汉语教材的国际传播力包括传播能力、传播力量和传播效果三项基本内核,最终取决于传播内容的适切性、受众和传播路径的特殊性。受众、传播环境、传播模式和传播路径是影响中小学汉语教材国际传播力的四个重要因子。

In contrast to mass media,Chinese teaching materials at primary and secondary schools,a s important media in the international communication of Chinese,have four characteristics:subject course,language elements,cultural integration,and multimedia.Their international communication efficacy includes Communication Capacity(CC),Communication Power(CP),and Communication Effect(CE),and ultimately depends on the relevance of the content,and the particularity of the users and communication routes.Users,communication environment,communication modes and communication routes are the four important factors influencing the international communication efficacy of Chinese teaching materials for primary and secondary schools.