摘要
本研究在语用身份论和元语用理论的指导下,分析了淘宝店主在商品描述中自我身份建构的元语用意识。结果显示,店主通过身份元话语在多个维度凸显了自我身份,借此可以实现对自身积极身份的凸显,对交际对象消极身份的弱化,以及对双方潜在积极关系的建构或强化。本文通过考察网络非实时单向交际,丰富了关于身份元话语形态和功能的研究;通过纳入元语用理论,在一定程度上减少以往身份研究中对于身份判断相对主观的问题。
In light of pragmatic identity theory and metapragmatics,this study analyzes online shop owners’metapragmatic awareness of identity construction in Taobao merchandise descriptions.Through the adoption of identity-indexing metadiscourse,online shop owners highlight their identities on multiple dimensions.These constructed identities help the owners highlight positive features,obscure negative identity features of the buyers,and construct or strengthen the potential positive relations.Through analyzing the oneway asynchronous Internet communication,this study may enrich existing research on the form and function of metadiscourse about identities.It could also help pragmatic identity researchers reduce their subjectivity in identifying identities by incorporating metapragmatic theories.
出处
《语言学研究》
2021年第1期55-66,共12页
Linguistic Research
基金
“中央高校基本科研业务费专项资金资助”的成果(项目号SWU1709637)
关键词
网店店主身份
身份建构
元语用意识
商品描述语
identities of online shop owners
identity construction
metapragmatic awareness
merchandise descriptions
