摘要
人工智能作为新一轮产业革命的重要引擎,在推动文化产业发展中不断释放新动能。人工智能在印刷文化传播中的介入与应用,推动印刷文化传播范式的数字化、智能化、场景化变革。同时,在人工智能技术的驱动下,印刷文化在传播中发生了精英化向大众化的属性转向,以创作者为中心到以受众为中心的主体转向,理性化理解向综合性体验的方式转向。新时代,应强化人工智能在印刷文化传播中的赋能,从内容维度、主体维度、技术维度充分释放印刷文化的价值意蕴,增进用户黏性,构建支撑系统,不断提升印刷文化的传播质效。
As a critical engine of the new round of industrial revolution,Artificial Intelligence(AI)drove the fast development of the cultural industry with its constantly new impetus.AI’s involvement and application to disseminating printing culture spawned a paradigm shift on digitization,intellectualization,and scenario-based.At the same time,more shifts of the printing culture have appeared from being elitist to being popular,from being creatorcentered to audience-centered,from rational understanding to comprehensive experience.In the new era,we should strengthen the empowerment of AI in the dissemination of printing culture,fully release the value of printing culture from the dimensions of content,subjects,and technology,increase user stickiness and build support systems to enhance the effectiveness and efficiency continuously.
作者
杨利利
Lili Yang(School of Marxism,Beijing Institute of Graphic Communication)
基金
教育部人文社会科学研究一般项目“基于负责任创新的人工智能伦理治理机制研究”
北京市教委科研计划一般项目“红色出版文化的思想政治教育功能与实现研究”
北京印刷学院博士启动基金项目“责任伦理与大数据技术风险治理”(项目编号:27170121001/046)阶段性成果
关键词
人工智能
印刷文化
范式变革
实践转向
赋能
Artificial Intelligence
printing culture
paradigm shift
practice turn
empowerment
