国际传播媒体融合发展之路初探——以中国外文局国际传播类媒体的融媒体转型发展为例

A Preliminary Study on International Media Convergence:——A Case Study of the International Communication Media Convergence of CFLPA

习近平总书记关于加强国际传播能力建设的论述,为新形势下加强和改进国际传播工作指明了新的方向和实践路径,同时也对国际传播提出了更高的要求。目前,国际传播媒体面临着媒体融合发展和国际传播新要求的双重挑战,其媒体融合发展之路值得探讨和研究。本文以中国外文局国际传播类媒体融合发展的创新实践为例,分析国际传播类媒体转型发展的步伐和轨迹。

Xi Jinping’s remarks on building international communication capacity pointed out a new direction and practical path for strengthening and improving international communication under the new situation,and has also put forward even higher requirements for international communication.Since international media face the double challenges of media convergence and the new requirements of international communication,the path of media convergence is worth exploring and studying.This paper analyzes the pace and track of the transformation and development of international communication media based on a case study of the innovative convergence of international communication media of China Foreign Languages Publishing Administration(CFLPA).