沉浸式戏剧观众互动体验研究——以《不眠之夜》为例

A Study on the Audience Interactive Experience of Immersive Theatre:Take Sleep No More as an Example

随着技术发展与文化观念的更新,“沉浸式”展演成为演艺市场发展的重要方向。本文以沉浸式戏剧代表作品《不眠之夜》为例,运用微观社会学理论,通过“身体共同在场”“局外人屏障”“相互关注焦点”和“情感状态共享”互动四要素,分析其互动体验方式。积极的互动体验使观众产生自发维护仪式的“道德感”,部分观众的消极体验则源于“情感能量”的不足。本文进而探讨《不眠之夜》体验优化的策略:剧前建构期待情境;剧中通过技术增强,升华在场体验;剧后以社群归类,再生符号记忆。以观众体验为核心,设计唤起“情感能量”,以及把分割的“内容创作+市场营销”模式,变革为一体化的“系统体验设计”,是未来沉浸式展演继续发展的重要路径。

As technology advances and cultural perspectives evolve,immersion has become an important direction for the development of the performing arts market.Taking Sleep No More,a representative immersive theater production,as an example,this paper draws on micro-sociological theory to analyze the four elements of its interactive ritual:bodily co-presence,barrier to outsiders,mutual focus of attention and shared mood.Successful interactions generate a“sense of morality”of spontaneous maintenance of the rituals,while failed interactions typically lack emotional energy.To optimize the audience experience of Sleep No More,activities should be used to construct an anticipatory context before the play.VR technology can be utilized to enhance the sense of presence during the performance,while community can be leveraged to regenerate symbolic memory after the play.The design of audience experience in immersive theater should prioritize emotional energy as the core starting point,transforming from a segmented approach of“content creation+marketing”to an integrated approach of“experience design.”With the iterative advancement of technology in the future,the connotation and denotation of art will continue to expand progressively.