社交圈在塑造个体观剧行为中的作用:关于戏剧观众决策和同伴影响的研究

The Role of Social Circles in Shaping Individual Theatre Attendance:A Study on Theatregoer Decision-Making and Peer Influence

本研究探讨了社交圈对35岁及以下年轻人观看戏剧决策的影响。本研究采用问卷调查的方式,通过描述性统计、交叉表、卡方检验、相关分析、多元回归分析和主题分析等方法对数据进行分析。研究结果表明,社交圈因素在影响观看戏剧决策方面发挥着重要作用,朋友推荐、邀请、共同兴趣和社交机会是关键的驱动因素。教育水平、地点和观演频率等人口统计学因素也对观演行为产生了重要影响。本研究为剧团和艺术管理者更好地吸引和服务观众提供了宝贵的见解。通过了解和利用社交圈的影响因素,业内专业人士可以设计出更有效的营销策略,与观众建立更紧密的联系,并最终促进戏剧产业的蓬勃发展和可持续发展。

This study examines the impact of social circles on theatre attendance decisions among young individuals aged 35 and below.The research employs a questionnaire survey and analyzes the data using descriptive statistics,cross-tabulation,chi-square tests,correlation analysis,multiple regression analysis,and thematic analysis.Findings indicate that social circle factors play a significant role in shaping theatre attendance decisions,with friends'recommendations,invitations,shared interests,and opportunities for socialization emerging as key driving factors.Demographic factors such as education level,location,and attendance frequency also significantly influence theatre attendance behaviors.The study provides valuable insights for theatre companies and arts administrators seeking to better engage and serve their audiences.By understanding and leveraging social circle influences,industry professionals can design more effective marketing strategies,foster stronger connections with audiences,and ultimately contribute to a more vibrant and sustainable theatre industry.