符号学视域下红旗渠文化符号解读

Analysis of the Hongqi Canal as a Cultural Symbol from the Perspective of Semiotics

红旗渠精神是中国共产党性质和宗旨的集中体现,已经被写进党史、国史。作为地理意义上的物质实体,红旗渠已然成为乡土表达的一座丰碑,是形构文化符号的重要标本。从学理上看,红旗渠的文化符号来源于精神流通和实践驱动两个方面。精神流通中媒体报道的实时化、语言表达的文学化、情感表达的跨媒介化,促进了红旗渠文化符号的建构与传播;实践驱动中的地标群建造、文化品牌赋能、红色文化体验,形成了红旗渠的物理景观、社会景观和文化景观。解读红旗渠文化符号建构过程中的历史变奏与现实演绎,其价值不仅在于探寻如何将地理标志转化为文化符号的经验与理路,更在于帮助人们思考红旗渠作为文化符号在现实空间的流动意义。

The spirit of the Hongqi Canal is a concentrated manifestation of the nature and purpose of the Communist Party of China and has been written into the history of the Party and the country.As a material entity in the geographical sense,the Hongqi Canal has become a monument to local expression and an important specimen of cultural symbols.This paper applies the theory of general semiotics to analyse the generation and significance of the cultural symbols of the Hongqi Canal.From a theoretical point of view,the cultural symbols of the Hongqi Canal originate from two aspects:spiritual circulation and practical drive.The real-time publicity of media reports,the literary writing of language presentation,and the artistic shaping of emotional expression in the spiritual circulation promote the story introduction,content narration,and common memory of the Hongqi Canal;the physical landscape,social landscape and cultural landscape of the Hongqi Canal are formed by the construction of geographical landmarks,the empowerment of cultural brands and the activation of cultural experience driven by practice.The value of interpreting the historical variations and real interpretation in the process of constructing the cultural symbol of Hongqi Canal not only lies in exploring the experience and rationale of how to transform the geographic symbols into cultural symbols,but also helps people to think about the significance of the flow of the Hongqi Canal as a cultural symbol in the real space,and to activate the cultural production and cultural experience.