笑的力量——大道文化喜剧管理与市民社会

The Power of Laughter——The Comedy Management of DaDao Culture and Civil Society

陈佩斯喜剧品牌建设已经过数十年艺术创造和市场积累。从电视荧幕到剧场舞台,陈佩斯的作品对数代人的喜剧文化欣赏力提升做出了很大的贡献。特别是从选择独立制作开始,陈佩斯追求和依赖真实的票房、“干净的人”与纯粹的企业,使作品源于市场又终于市场,他始终认为市场票房好才能证明作品好。接地气、懂市民,笑中带泪、笑中有刺的作品,既来自生活又高于生活,因此陈佩斯的喜剧品质是票房的保证。清晰的作品定位、明确的市场化商业模式,这是大道文化对中国当代喜剧生产和管理做出的两个重要贡献。从剧场到社会,大道文化同时在喜剧人才培养和喜剧艺术推广这两方面发力,让“笑”更具有生产力、持续力和影响力。

Chen Peisi's comedy brand has been built through decades of artistic creation and market accumulation.From the television screen to the theater stage,Chen Peisi's works have contributed greatly to the cultural appreciation of comedy for generations.Especially since he chose independent production,Chen Peisi has pursued and relied on real box office,"clean people"and pure business,works that originate from and end up in the market,and good market box office to prove that they are good works.The works that are in touch with the local atmosphere,understand the public,laugh with tears,laugh with thorns,both from life and above life.The quality of Chen Pei's comedy is the guarantee of box office,and the clear positioning of the works and the clear market-oriented business model are two important contributions of DaDao Culture to the production and management of contemporary Chinese comedy.From the theater to society,DaDao Culture is working on both the training of comedy talents and the promotion of comedy art,making"laughter"more productive,sustainable and influential.