艺术“去中心化”语境下美术馆的空间转向研究

Research on the Spatial Turn of Art Museums in the Context of “Decentralization” of Art

数字时代,品牌的商业逻辑在浸入美术馆体系的过程中,拆解了美术馆、艺术家、艺术品之间的固定关联。从美术馆内的艺术衍生品,到商场中的艺术品展出,再到商业品牌建立的美术馆,商业品牌把自己和文化艺术建立了连接,这种连接的最终目的,是使美术馆内安静的艺术品成为流动的商业标签,把品牌的商业属性替换为艺术属性。艺术赋予了商品以灵魂,而商品提供了艺术得以传播的渠道,也给艺术发展带来了最大的物质基础。美术馆则通过这一系列的合作,站在文化、经济以及艺术场域的交汇处。艺术和商业的合作,使艺术实现了“去中心化”,艺术成为生活的一种方式,美术馆通过艺术的“去中心化”,实现了自己的大众化。

In the digital age,the commercial logic of the brand is immersed in the art gallery system,and the fixed connection between art museums,artists,and artworks is dismantled.Through art derivatives in art galleries,art exhibitions in shopping malls,and art galleries established by commercial brands,commercial brands have established a link between themselves and culture&art.The final goal of this link is to make the quiet artwork in the art gallery a flowing commercial label,replacing the commercial attribute of the brand with an artistic attribute.Art endows commodities with soul,and commodities provide channels for art to be spread.Through this series of cooperation,the museum stands at the intersection of culture,economy,and art fields.The cooperation between art and commerce has enabled art to be"decentralized",and art has become a way of life.Art museums have achieved their own popularization through the"decentralization"of art.