探析互网语境下艺术市场的新动向与新挑战

On the New Trends and Challenges of Art Market in the Context of Internet

处于互联网时代,几乎所有的传统产业都面临机遇和挑战,艺术市场也不例外。艺术家、藏家、艺术机构这三者组成艺术市场的上下游关系,本文针对这三个方面进行优劣势分析,结合实际案例从美学、传播学等方面,探索新时代艺术发展思维的转变,提升网络信息时代艺术市场和艺术家的经营、适应能力。

In the Internet era,almost all traditional industries are facing opportunities and challenges,and the art market is no exception.Works of art,art institutions and artists constitute the upstream and downstream relationship of the art market.This paper analyzes the advantages and disadvantages of these three aspects,and explores the transformation of art development thinking in the new era from the aspects of aesthetics and communication,improve the management and adaptability of art market and artists in the network information age.