旅游演艺产业直播营销策略研究

A Study on the Live Broadcast Marketing Strategy of Tourism Performance Industry

随着直播行业的飞速发展,直播营销已然成为当下企业推广品牌的重要营销方式之一。旅游演艺产业也不例外,本文通过分析我国旅游演艺产业直播营销的现状及其存在的问题,为旅游演艺产业直播营销提出实质性的发展策略,以期更好地布局旅游演艺产业的网络直播发展矩阵,实现旅游演艺产业直播营销目标。

With the rapid development of the live broadcasting industry,live broadcasting marketing has become one of the important marketing methods for enterprises to promote brands.The tourism performing arts industry is no exception.By analyzing the current situation and existing problems of live broadcasting marketing of China’s tourism performing arts industry,this paper puts forward substantive development strategies for live broadcasting marketing of tourism performing arts industry,in order to better layout the development matrix of online live broadcasting of tourism performing arts industry in the future and achieve the goal of live broadcasting marketing of tourism performing arts industry.