建设文化强国亟须培养和涌现更多演艺经理人

To Build a Cultural Power Urgently Requires Training and Generating More Performance Managers

改革开放以来,演艺行业蓬勃发展。从项目创意、内容制作,到市场推广、舞台呈现、口碑评价的演艺产业链逐渐初步形成,演艺经理人也开始崭露头角。演艺经理人是演艺产品的创意转化、策划统筹、内容生产和价值兑现的综合实施者、管控者。在健全现代文化产业体系、建设文化强国的征途上,我们需要培养和涌现更多优秀的演艺经理人,使之在各个领域发挥牵引力、推动力和创新力,共同繁荣发展文化事业和文化产业。

Since the reform and opening up,the performing arts industry has developed vigorously.The performing arts industry chain,comprising project planning,content production,market promotion,stage presentation and word-of-mouth evaluation has gradually taken shape,and performing arts managers have also begun to emerge.Performance manager is the comprehensive implementer and controller of creative transformation,scheming and overall planning,content production and value realization of performance products.On the journey of perfecting the modern cultural industry system and building a cultural power,we need to cultivate more excellent performance managers to give play to their traction,driving force and innovation in various fields and jointly promote and develop cultural undertakings and cultural industries.