数字媒体时代的出版业发展趋势初探

On the Development Trend of Publishing Industry in the Digital Media Era

数字出版在我国起步较晚,但发展空间巨大。本文在简单梳理出版发展进程的基础上,归纳了国内数字出版的现状,分析了我国数字出版的发展趋势,结合发达国家数字出版的发展经验,对传统出版和数字出版的融合发展做了初步探究,并提出了一些在数字出版发展过程中值得深入思考的战略问题。

Digital publishing starts late in China,but there is a huge space for its development.On the basis of simply combing the development process of publishing,this paper summarizes the current situation of domestic digital publishing,analyzes the development trend of digital publishing in China,makes a preliminary exploration on the integrated development of traditional publishing and digital publishing combined with the development experience of digital publishing in developed countries,and puts forward some strategic problems worthy of in-depth consideration in the development process of digital publishing.