音乐产业调研:逻辑与方法的商榷——以《中国音乐产业发展报告》为例

Music Industry Research:Discussion of Logic and Methods——Taking“China Music Industry Development Report”as an Example

当代音乐产业的市场调查研究,属于基于实证主义方法论的音乐传播学研究范畴。本文结合《中国音乐产业发展报告》已有的编撰框架,述介笔者对这种调研写作的个人观点,是为逻辑与方法之"商榷"。从笔者长期参与调研撰写的实际经验出发,本文论及实证主义的基本范式——质化-量化的逻辑、方法及其操作应用,具体案例诸如《中国音乐图书和音像出版产业发展报告》等等。从现象到本质、从理论到实践是本文论述加以展开的基本线索。

The market survey research of the contemporary music industry belongs to the field of music communication research based on the positivist methodology.This article utilizes the existing compilation framework of the"China Music Industry Development Report"to talk about the authors’personal views on this research writing,which is a"discussion"of logic and methods.Based on a long-term participation in research and the actual experience of the writing,it discusses the basic paradigm of positivism-qualitative-quantitative logic,methods and operational applications.For specific cases,see"Report on the Development of China’s Books and Audiovisual Publishing Industry"and so on.From the phenomenon to the essence,from the theory to the practice are the basic clues for the development of discussion.