后疫情时代的剧场传播现状及研究态势

Research on the Theater Arts Communication in the Post-Epidemic Era

后疫情时代的剧场行业挑战与机遇并存。本文从表演艺术的现场性本质出发,将剧场视为艺术传播媒介融入媒介传播体系中,分析在疫情的加速推动下,表演艺术的现场演出从面对面的现场传播逐渐形成多种媒介相互融合、共创的"现场+"的传播模式;通过相关主题学术文献梳理可知,后疫情时代不同艺术传播介质的本质属性越来越受到业界和学界的专家重视,构建合理的多场景融合空间成为疫情后表演艺术行业的共识;未来表演艺术行业将会在剧场直播常态化,剧场艺术教育功能化,受众需求中心化,剧场决策数据化、管理弹性化等方面经历更为深刻的变化和重组。

In the post-epidemic era,the theater industry faces both challenges and opportunities.Based on the live nature of the performing arts,this paper integrates theater as an artistic communication medium into the media communication system,analyzes that under the coercion of the epidemic,the live performance of the performing arts has gradually formed a“Live+”communication mode from face-to-face on-site communication to the mutual integration and co-creation of various media.Through a review of academic literature on relevant topics,the essential properties of different artistic communication media have attracted more and more attention from the industry and academic experts,and the construction of a reasonable multi-scene fusion space has become the consensus of the performing art industry after the epidemic.In the future,the performing arts industry will experience more profound changes and restructuring in such aspects as the normalization of theater broadcast,the functionalization of theater art education,the centralization of“audience demand”,the“data-oriented”theater decision-making,and the“flexible”management.