剧院管理视角的数字化演出:困境与机遇

Digital Performance from the Perspective of Theater Management:Dilemma and Opportunity

本文以近年来美国大都会歌剧院、英国国家剧院等艺术机构探索数字化演出为背景,结合此次新冠疫情期间出现的在线演出事件,从剧院管理的视角出发,在梳理相关概念和已有研究的基础上,首先基于产业链布局对数字化演出进行分类,然后分析了数字化演出与成本弊病理论之间的关系,并归纳总结了歌剧、戏剧、舞蹈及交响乐等艺术形式的数字化演出案例,最后深入思考了数字化演出给演艺行业和剧院管理所带来的挑战和机遇。

This article is based on the exploration of digital performances by the art institutions such as the Metropolitan Opera House and the National Theatre in the United Kingdom in recent years,Combining with the online performance events during the COVID-19 epidemic,from the perspective of theater management,it sorts out related concepts and existing studies,This paper classifies digital performance based on industrial chain layout,then it analyzes the relationship between digital performance and the theory of cost malady,summarizes the cases of digital performance of opera,drama,dance and symphony,and finally deeply considers the challenges and opportunities brought by digital performance to the performing arts industry and theater management.