欧美画廊运营模式的创新

The Innovation of the Operation Mode of European and American Galleries

近十几年以来,画廊市场在全球艺术品市场上所占的市场份额有所增长。发生这种变化很重要的原因之一是因为无论是"超级画廊"还是中小型画廊都在探索新的运营模式。欧美的画廊都逐渐摆脱了仅仅依靠向收藏家售卖代理艺术家作品这种单一的运营模式。"超级画廊"已经发展出了跨国化、连锁化、美术馆化甚至文化综合体化的运营模式。中小画廊则创新的利用"快闪""共享"和"联合发展"的运营模式来保持活力。尽管欧美画廊市场呈现出明显两极分化的发展态势,但是画廊运营模式的不断创新已经给目前画廊市场亟待解决的问题提供了一些可行的应对方案。

In the past over ten years,the market share of galleries in the global art market has increased.One of the important rea-sons for this change is that both"Super Gallery"and small and medium-sized galleries are exploring new operation modes.Gal-leries in Europe and the United States are gradually getting rid of the single operation mode of selling artists’works only to collec-tors."Super Gallery"has developed transnational,chain,art gallery and even cultural integrational operation modes.Small and medium-sized galleries use the innovative operation modes of"flash","sharing"and"joint development"to maintain vitality.Although the gallery market in Europe and the United States shows a trend of polarization,the continuous innovation of the gallery operation mode has provided some feasible solutions to the problems that need to be solved in the current Gallery market.