面对市场颓势,重卡厂商该如何宣传国Ⅵ产品的卖点?

In View of the Market Downturn,How Should Heavy Truck Manufacturers Promote the Selling Points of National StandardⅥ Products?

自从2021年7月1日重型汽车国Ⅵ标准全面实施至今已1月有余,但从目前重卡厂商反馈的信息来看,国Ⅵ重卡销售并不太好,远未达到预期的市场效果。公开数据显示,7月我国重卡仅销售6.9万辆,同比大降50.4%,是近年来同期销量最低、降幅最多的月份。据分析,下一步重卡市场仍然不太乐观,近期几个月仍可能处于颓势。

This paper introduces how the sales personnel of heavy truck manufacturers do a good job in the selling point promotion of national standard VI heavy truck products in view of poor sales performance of national standardⅥheavy trucks in the near future.