形式·标识·空间——南粤先贤馆陈列设计中的观众文化认同构建

Form, Identification and Space: Viewing the Cultural Identity Construction of Audience from the Display Design of Guangdong Sages Museum

在全球化大趋势下,"文化认同"有助于增强社会群体的公众向心力和凝聚力,展现一个地方、一个国家的文化软实力。对博物馆的发展而言,认同意识有着决定性的意义,因为博物馆可以通过"收藏""展示""教育"来表现国家历史发展和传统文化价值,以此培养公众对国家、民族和地区的文化认同。为拓展博物馆的传播方式和传播内涵,有效建立与观众之间的情感互动,南粤先贤馆陈列突破先贤人物众多、展品缺乏、空间受限等多重挑战,将先贤人物关系、展示手段、空间布局等进行融合与创新,积极发挥其在建构公众文化认同方面的关键性作用。

Under the general trend of globalization,"cultural identity"conduces to enhance the public centripetal force and cohesion of social groups,and shows the cultural soft power of a place and a country.For the development of museums,identity consciousness is playing its decisive role,because museums manage to cultivate the public’s national and ethnic cultural identity by means of collecting,exhibiting and disseminating knowledge to manifest the national historical development and traditional cultural values.In order to expand the communication methods and connotation of the museum and effectively establish emotional interaction with the audience,Guangdong Sages Museum has broken through multiple challenges such as numerous characters,lack of exhibits,and limited space,etc.It actively plays a key role in building public cultural identity by integrating and innovating character relationships,display measures,and spatial layout.