摘要
浙江义乌作为驰名海内外的世界小商品之都,拥有全世界规模最大的小商品批发市场。随着义乌小商品远销海外,外籍商人纷至沓来,义乌这座原本因为"鸡毛换糖"而闻名的小城如今已逐渐被海外媒体所关注。本研究运用语料库和批判话语分析相结合的方法,基于美国杨百翰大学创建的NOW新闻语料库,观察近10年来海外媒体围绕义乌的话语表征及形象建构。研究发现:海外媒体围绕义乌的话语建构源于"小商品",这些话语体现了深厚、持久、基础的互联互通,"小商品"已然成为一个文化标记,是实现"和谐共生""美人之美""美美与共"的载体。
As the world capital of small commodities,Yiwu owns the world’s largest wholesale market.As Yiwu’s products have been exported,overseas and foreign businessmen have flocked to the city.The city known for"chicken feathers for sugar"has been attracting attention from overseas media.Based on the NOW news corpus created by Brigham Young University,this study merges corpus and critical discourse analysis to observe the discourse representation and image construction of Yiwu in the latest decade in overseas media.We found that the discursive construction around Yiwu originated from"small commodities",which reflected the deep,lasting and fundamental interconnection with outside world."Small commodities"has become a cultural symbol,the carrier of the value of"harmonious coexistence""applauding the virtues of others",and"appreciating diversity by sharing values and experiences".
作者
钱毓芳
董颖颖
QIAN Yufang;DONG Yingying
出处
《语料库语言学》
2020年第2期28-38,112-113,共13页
Corpus Linguistics
基金
2019年义乌市文旅局项目“‘一带一路’义乌经验与文化共生研究”(S19-0451-001)的阶段性成果
