馆校联展的互动叙事性设计研究

Research on interactive narrative design of museum-school joint exhibition

大学与区域文博展馆合作举办联展,已成为利用文博资源进行育人的有效途径和常用手段,但因参展品多为图文资料,没有厘清选取展品与大学自身文化的关联,所以没有体现馆校联展应有的价值。从人才培养的角度审视馆校联展的目的,从展览的叙事性设计和互动模式两个方面详细论证叙事性设计的三要素,提出馆校联展的主旨是为促进学生观众“大国工匠”的身份构建,叙事结构提出非线性和认知过程的整合,叙事媒介采用跨媒介的方式,并在展览叙事活动中,构建“观众+实物藏品+数字藏品+观众”的互动模型。

The joint exhibition held by the university and the regional cultural and museum exhibition hall has become an effective way and common means to use cultural and museum resources to educate people.However,due to the fact that the exhibits are mostly graphic materials,the relationship between the selected exhibits and the university’s own culture has not been clarified,and the value of the joint exhibition between the university and the museum has not been realized.From the perspective of talent cultivation,re-examine the purpose of the joint exhibition of museums and schools,demonstrate the three elements of narrative design in detail from the two aspects of narrative design and interactive mode of the exhibition,and propose that the main purpose of the joint exhibition of museums and schools is to promote the construction of the identity of student audiences as“craftsmen of great powers”.The narrative structure proposes the integration of non-linear and cognitive processes,and the narrative media adopts a cross-media approach,and in the exhibition narrative activities,an interactive model of“audience+physical collection+digital collection+audience”is built.