农村电子商务对青海省精准扶贫的作用研究

Study on effect of rural e-commerce on precision poverty alleviation in Qinghai Province

为了进一步充分发挥农村电商在助力脱贫攻坚进程中的关键作用,助力全面建成小康社会,对青海省农村电商发展所面临的交通物流条件、网络通讯条件的限制、电子商务营销服务体系的缺陷和农村电商人才的匮乏等主要问题进行了分析,并对青海省农村电子商务精准扶贫的发展策略进行探讨.研究表明,政府部门要加大政策支持与引导,完善农牧区电子商务的基础设施,加快推进移动电子商务的发展,同时因地制宜发展特色农牧产品,使农村电商在精准扶贫、精准脱贫中发挥出更大的作用.

Rural e-commerce has become an important measure for Qinghai Province to implement a targeted poverty alleviation strategy.In order to give full play to the key role of rural e-commerce in helping the poverty alleviation process,and help build a well-off society in an all-round way,the transportation and logistics conditions and network communication conditions faced by the development of rural e-commerce in Qinghai Province are limited by the limitations of e-commerce marketing service system The main problems such as the shortage of talents in rural e-commerce are analyzed,and the development strategy of precision poverty alleviation for e-commerce in rural areas in Qinghai Province is discussed.Research shows that government departments need to increase policy support and guidance,improve the e-commerce infrastructure in agricultural and pastoral areas,accelerate the development of mobile e-commerce,and develop characteristic agricultural and pastoral products in accordance with local conditions,so that rural e-commerce can play a greater role in targeted poverty alleviation and poverty alleviation.