“互联网+”驱动企业创新生态系统价值共创行为的作用机理研究

Research on the Mechanism of "Internet+" Driving the Value Co-creation Behavior of Enterprise Innovation Ecosystem

"互联网+"作为一种新业态和新范式促进产业转型,驱动企业创新生态系统价值共创行为的演变。论文从"互联网+"的特性入手,探讨其对企业创新生态系统价值共创行为的作用机理,基于互动、融入与授权3个维度将价值共创行为划分为机构发起的价值共创行为、社群发起的价值共创行为和机构与社群共同发起的价值共创行为,并加以比较分析。通过案例分析微信小程序的价值共创实践,对3种价值共创行为的特征进行验证与总结。

"Internet+",as a new format and a new paradigm to promote industrial transformation,is driving the evolution of value co-creation behavior in enterprise innovation ecosystem.Starting with the characteristics of"Internet+",the paper explores its mechanism of value co-creation of enterprise innovation ecosystem.Based on the three dimensions like interaction,integration,and authorization,the value co-creation behavior is divided into institution initiated value co-creation behavior,community initiated value co-creation behavior,and institution-and-community initiated value co-creation behavior,and a comparative analysis is performed.The characteristics of the three value co-creation behaviors are demonstrated by analyzing the value co-creation practice of the WeChat applet.