大学生微信群用户休闲使用动机的定量研究

A Quantitative Research on Leisure Motivation of College Student WeChat Group Users

基于使用与满足理论,研究人员对大学生微信群用户的使用习惯、休闲使用动机与满意度之间的关系进行了定量研究。研究发现,“朋友群”是大学生微信群用户最喜欢的微信群类型。大学生微信群用户的使用时间较长,使用过程不受时间和空间的限制,且多数用户会在上课期间使用微信群。研究还发现,大学生微信群用户的休闲使用动机与满意度之间存在中等程度的正相关关系,“内在动机”感知对满意度的影响最为显著。此外,“外在规范”感知和“认同规范”感知对满意度有显著的正向影响,“无动机”感知对满意度的影响不显著,“投入规范”感知对满意度具有显著的负面影响。因此,当大学生微信群用户以休闲、娱乐为目的使用微信群时,应进行合理规划,避免产生负面影响。

Based on the study of habits,motivation and satisfaction degree of college student WeChat group users,this paper found that the most popular type of college student WeChat group users is“friend group”,college students tend to use WeChat for a longer time even during the classes.In addition,there is a positive relationship between leisure motivations and satisfaction degree,an intrinsic motivation perception(Beta=0.416)had a particularly strong effect;perceptions on both extrinsic and identity norms had a significant positive effect;unmotivated perception on satisfaction is not significant while the perception of'input norms'had a significant negative impact on satisfaction.