基于CiteSpace软件的中国自媒体传播文献分析

Analysis of Chinese We-Media Communication Research Based on CiteSpace Software

在互联网和大数据快速发展的背景下,自媒体传播成为学者研究的热点话题。运用CiteSpace软件对中国知网数据库中的核心文献进行收集和分析,然后通过信息可视化形象可以清晰地看出中国十多年来自媒体传播核心文献的演化过程。通过对核心文献演化规律的总结,旨在寻求中国自媒体传播研究的发展方向。文章采用逆向考察法,对自媒体传播方式、传播内容、传播功能、传播困境四个方面的核心文献进行分析,从而窥探国内自媒体传播理论研究的生态格局和价值取向,为打造更加健康、理性、切合实际的自媒体传播发展和学术研究趋势提供建议。

By survey on the core literature in China Knowledge Network(CNKI)database,this article applies CiteSpace software to and analyze the evolution of those on We Media mode,content,function,and dilemmas respectively to trace the changes in research development in the field of We Media.It outlines the ecological pattern and value orientation on communication theories of domestic We Media research and put forward proposals for creating a more healthy,rational,and realistic trend on self-media communication development and academic research.