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着力增强区域经济报道的辨识度

Focus on Enhancing the Recognition of Regional Economic Reporting
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摘要 创新经济报道理念和方式,讲好新时代中国经济发展故事,关键要着力增强区域经济报道的辨识度。增强辨识度是提升媒体品牌知名度、美誉度、忠诚度的基础,区域经济报道的传播效果与辨识度存在明显的正相关。打造中国经济领域内更有权威性和公信力的主流媒体,新闻单位可从明晰自身定位、提升内容深度和广度、构建话语体系等维度提升区域经济报道的辨识度。 Innovate the philosophy and ways of economic reporting and better tell China's economic development stories in the new era is the key is to the enhancement of regional economic reporting.This paper put forwards that in order to further maintain authoritative with the high public credibility in China's economic field,news units can improve the recognition of regional economic reporting from various dimensions.Such as:make self positioning clearer;paying more attention to the depth and breadth of content;paying more attention to the discourse system.
作者 杨开新 YANG Kai-xin
出处 《新闻知识》 2023年第7期88-92,96,共6页 News Research
关键词 经济日报 辨识度 区域经济报道 Economic Daily recognition regional economic reporting
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