电竞赛事观众的互动仪式链研究——以S12(英雄联盟全球总决赛)为例

A Study on the Interactive Ritual Chain of E-Sports'Audience:Take S12(League of Legends Global Finals)as an Example

2023年杭州亚运会中电子竞技首次被列为亚运会正式比赛项目,随着电子竞技逐渐被主流赛事接纳,大众对于电子竞技的正向认知也在加强,电子竞技的玩家、粉丝和电竞赛事的观众呈现爆发式的增长,大型规模化赛事中甚至出现了观众的现象级反应。本研究基于互动仪式链传播理论,对电竞赛事观众相关的视频内容和网络文本进行文本分析,探究电竞赛事中观众互动仪式链的内在运行机制,强调赛事观众的边界设置、相互关注、情感连带和群体兴奋,总结该互动仪式链产生的多重有效结果,并尝试搭建电竞赛事观众的互动仪式链理论模型,为电竞赛事行业未来发展提供观众情感结构的参考。

In the 2023 Asian Games in Hangzhou,e-sports was listed as an official Asian Games event for the first time.Based on the theory of interactive ritual chain,this study conducted text analysis on video content and network text related to e-sports'audience,explored the internal operating mechanism of their interactive ritual chain,emphasized the boundary setting,mutual concern,emotional connection and group excitement of the event audience,and summarized the multiple effective results generated by the interactive ritual chain in order to provide a reference for the future development of the audience's emotional structure.