隐匿的战场:抗战初期《大公报》民众动员与话语宣导

A Study on the Popular Mobilization and Discourse Propaganda of Ta Kung Pao's War Report in the early period of the Anti-Japanese War

自抗日战争全面爆发后,当时国内最有影响力的报纸之一《大公报》,就以抗日爱国为宗旨对战事进行了全面报道。其中,在抗战初期具有政治、军事双重意义的四行仓库保卫战受到《大公报》的重视。《大公报》始终抓住关键的时间点报道战事进程并加以评论,既很好地展现了战争经过,塑造了守军的英雄形象,又巧妙地化解了“撤退”这一军事决定的影响,在引导国内舆论的同时,吸引国外媒体的讨论,呈现出参与性、共识性、建构性的媒体动员特色,塑造出坚忍不拔的中国军民形象。分析《大公报》对这场战争的报道,可以总结出媒体应如何对战地新闻进行议程设置并引导舆论,为当下主流媒体的话语宣传工作提供借鉴。

Since the outbreak of the War of Resistance against Japanese Aggression,Ta Kung Pao,one of the most influential newspapers in China,was at the center of the public opinion war,has carried out a comprehensive tracking report with the purpose of adhering to the anti-Japanese patriotic.It always seized the key time and made comments,thus guided domestic public opinion and attracted the discussion of foreign media.This study summarizes how the paper set the agenda of war news and guide public opinion,which can provide some reference for the discourse propaganda work of today's mainstream media.