中国共产党报刊命名中的符号景观考察(1919—1949)

A Symbolic Spectacle of the Naming of the Communist Party Newspapers(1919—1949)

建党百年来,中国共产党创办了大量的党报党刊,这些报刊的名称构成了一道靓丽的符号景观。本文基于中共新民主主义革命时期党报党刊数据库,对不同时期党报党刊命名的特点等进行了详细考察。研究发现:在此期间,党报党刊类型中最多的依次是通讯、日报、画报、导报和周报,在报刊专名中两字刊名占主导地位,且多以动词为主,彰显了共产党的斗争哲学。与其他报刊的命名相比,“旗帜鲜明”是中国共产党党报党刊的重要特色,报刊命名具有强烈的导向性,报刊名称本身就是革命和宣传的口号。中共报刊的命名受到政治逻辑和宣传逻辑的支配,在标识身份、宣传鼓动、联系群众以及干预和改造现实等方面发挥了重要的政治功能,呈现出鲜明的中国共产党特色。

Over the past 100 years,the Communist Party of China(CPC)operated a large number of newspapers,whose names behaved a magnificent spectacle of political symbolics.Based on the sample database of 4455 kinds of the CPC newspapers during the New Democracy Revolution,the paper made a detailed investigation of the General name and Special name of the CPC newspapers.This paper also studied the number and character,metaphor and symbol of the newspaper names,and examined the characteristics and laws of newspapers in different periods as well as.We found that the top five of the CPC newspapers are Daily,Newsletter,Pictorial,Guide and Weekly newspapers during 1919—1949.A large number of the Special names are two-character whom are verbs,which highlights the struggle philosophy of the Communist Party.A clear-cut stand is the nature of the CPC newspapers compare with the other newspapers’names.