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新媒体环境下企业食品安全的危机公关策略——以海底捞“老鼠门”事件为例 被引量:6

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摘要 近年来,一些企业在食品安全方面爆发危机事件,导致企业的社会责任感及公众信任感遭到了较大程度破坏。本文以海底捞2017年"老鼠门"事件为案例进行分析,分析企业如何在爆发危机时处理好危机,并为企业带来更大的机遇。
机构地区 云南中医药大学
出处 《新闻研究导刊》 2021年第3期24-25,共2页 Journal of News Research
基金 2019年度云南省哲学社会科学教育科学规划项目“‘一带一路’背景下云南中医药对外教育的区域化国际合作策略研究”成果,项目编号:AC19004
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